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Sep 29
23m 16s

How sights, smells and sounds alter what...

Phill Agnew
About this episode
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste.  The white can made buyers think the Cola tasted worse.  To explain why, I need to delve into the science of sensehacking. With Professor Adrian North, I’ll explain why tenni ... Show More
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