As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle…
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New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it’s time to decide whether we will embrace it as a part of our work processes or get left behind.
While this might sound harsh to some, it’s the conversation that everyone is having and it was great to dive into it with British entrepreneur and thought leader in AI and creativity, Simon Berg.
Simon opens up about his journey from struggling with academic and family constraints, to finding solace in creative expression. He emphasizes the significance of embracing AI as a collaborator, providing many of his own experiences navigating its potential and challenges.
He also talks about the importance of authenticity, how to effectively brief AI tools, and the role of constructive feedback in personal and professional growth. Simon also expresses his vision for a future where productivity is driven by creativity, underscoring the necessity for organizations to adapt to the insanely quick advancements in AI technology.
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