How should you actually think about a brand budget? What should be included in it?
I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most ... Show More
Nov 24
A New Email Metric to Track in 2026 | Bathroom Break #83
Want more replies, but all you hear are crickets?
Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier t ... Show More
14m 14s
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you.
Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game?
You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.
As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Oct 2024
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
28m 33s
May 2025
Prof G on Marketing: How to Stand Out in a Saturated Market
Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a ... Show More
18m 59s
Aug 26
The Science of Budget Setting
Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the ... Show More
38m 2s
Oct 14
The Practicalities of Combining Brand and Sales
Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, an ... Show More
25m 56s
Aug 14
Nerd Alert: What Marketers Get Wrong About Their Own Brands
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth ab ... Show More
9 m