How should you actually think about a brand budget? What should be included in it?
I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most ... Show More
Sep 18
Finding Social Creators Before They Blow Up, with Jori Evans, Director of Social at MANSCAPED
If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figu ... Show More
44m 3s
Sep 16
Why Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 443
Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to reb ... Show More
46m 37s
Sep 14
How AI Is Changing Email, Part 2 | Bathroom Break #125
AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register fo ... Show More
13m 12s
Dec 2024
The New Era of Marketing & Content Graphing
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More
17m 13s
May 2025
Navigating the Digital Marketing Landscape with Kick Charge Creative
<p dir="ltr">In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand ... Show More
1h 3m
Nov 2023
An Expert's Perspective on How To Invest in Branding
<p>On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions <a href="https://www.linkedin.com/in/alexwoods85/">Alex Woods</a> ... Show More
52m 9s
Nov 2023
117: Marketing and Pricing Real Talk with Alora Rachelle
<p>In this episode, Alora Rachelle and I chat about the importance of photography marketing mindset. We dig into why mindset trumps strategies, share key shifts, pitfalls, and tips for staying motivated when marketing feels like a drag. Tune in for a relaxed yet insightful conver ... Show More
49m 18s
Aug 2025
17 Years Of Brutally Honest Business Advice In 25 Minutes
On stage at Forward Las Vegas, Codie Sanchez shares why building a personal brand is essential in the AI era, where content is booming and jobs are increasingly automated. She traces her journey from spreadsheet hound to creator, and her journey to discovering the power of owning ... Show More
27m 58s
<p>Colab with The Ecommerce Playbook!</p>
<p>Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about:</p>
<ul>
<li>What the heck is Andrew's business and why is he thinking about it so badly?</li>
<li>Why is Taylor tweetin ... Show More
