How should you actually think about a brand budget? What should be included in it?
I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. Weâre talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify whatâs going to drive the most impact for your business.Â
Plus, donât believe what you hear about pre-recorded event videos. They might actually be the future of marketing events.Â
If youâre looking to up your money management game AND build a brand youâre proud of, this is the episode for you.Â
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videosâall in one place. Learn more here! https://www.wistia.com/live
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LinkedIn: https://www.linkedin.com/in/taylorcorrado/
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com