logo
episode-header-image
May 2024
53m 44s

How to Master the Psychology of Persuasi...

Paula Pant | Cumulus Podcast Network
About this episode
#510: Maybe you’re trying to convince: – Your spouse | to embrace the FIRE movement. – Your teenage kids | to invest some of their summer job money in stocks. – Your neighbor | to sell you their house in a private, off-market deal. – Your boss | to give you more vacation time. – Your client | to pay you more. Today’s episode is about how to change minds, bui ... Show More
Up next
May 29
Your Office Is Making You Sick, with Dr. John La Puma
#719: Most of us spend 93 percent of our time indoors, and it's making us sicker, more tired, and less productive than we realize. Dr. John La Puma is a physician and researcher who studies what happens to the human body when it's indoors too much. He joins us to explain the scie ... Show More
1h 24m
May 26
Q&A: The Goalposts Moved — Is That Actually a Problem?
#718: What happens when the financial strategy that once felt obvious suddenly becomes a lot more complicated? Les is approaching financial independence but has realized there’s one thing missing from the traditional FIRE equation: how do you continue meaningful charitable giving ... Show More
41m 41s
May 22
The 5 Ways Investors Behave When Things Go Wrong, with Clare Flynn Levy
#717: Clare Flynn Levy was a hedge fund manager in London in the summer of 2007, watching her trading screens turn red — every single day. Merger arbitrage spreads were widening. Investors were pulling out. She didn't yet realize she was watching the early tremors of a global fin ... Show More
1h 5m
Recommended Episodes
Apr 2024
Mindstuck with Michael McQueen
<p>In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of c ... Show More
32m 12s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s
Nov 2022
Robert Cialdini: World's #1 Influence and Persuasion Expert Shares All | Human Behavior| E196
Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” ... Show More
54m 5s
Jun 2025
Matt Gray & Russell Brunson: Rewiring Your Subconscious for Business Breakthroughs | #Marketing - Ep. 47
In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate you ... Show More
32m 32s
Jun 2025
How to Persuade Without Pressure — The Magic Question That Changes Everything
You don’t need pressure to persuade — you need the right question. In this episode, Yale professor and bestselling author Zoe Chance joins Kwame Christian to share the most practical, science-backed influence strategies used by top leaders, negotiators, and communicators. You'll ... Show More
35m 45s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ... Show More
14m 30s
Nov 2018
The Temptation of Now: With Guests Richard Thaler & Angela Duckworth
Most of us would like to think we make decisions for our own good. Presented with the imaginary choice between a bag of salty, greasy potato chips and a healthy salad, you might opt, in principle, for the salad. But what happens when that bag of chips is freshly opened, sitting t ... Show More
24m 50s
Oct 2023
The Art of Persuasion — Laurie Zoss
When you can determine what your clients, donors, or sponsors want, you can persuade them to help you get what you need. Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder and CEO. She possesses over 22 years of expertise in revenue generation management, corporate sponsors ... Show More
43m 1s
Feb 2023
Office Politics and Toxic Behaviors
This week, Jeffrey is joined by guest Elisabeth Hendrickson, who shares her powerful dream that inspired a new theory of office politics. Elisabeth and Jeffrey discuss the behaviors that lead to toxicity, and how to utilise the core value of consent to evoke positive change. Reco ... Show More
21m 41s
Aug 2025
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s