#510: Maybe you’re trying to convince:
– Your spouse | to embrace the FIRE movement.
– Your teenage kids | to invest some of their summer job money in stocks.
– Your neighbor | to sell you their house in a private, off-market deal.
– Your boss | to give you more vacation time.
– Your client | to pay you more.
Today’s episode is about how to change minds, bui ... Show More
Apr 14
Q&A: The Case for NOT Paying Off Your Student Loans
#706: When the numbers look straightforward—but the rules, timing, and future are uncertain—how do you decide what to do next? KJ has $90,000 in student loans, a recent inheritance, and a lot of uncertainty around changing repayment policies, and is trying to decide whether to pa ... Show More
1h 12m
Apr 10
What to Fix First When Everything Feels Stuck, with former Lyft COO and Tesla President Jon McNeill
#705: Jon McNeill, former president of Tesla and COO of Lyft, starts with a simple problem: his teenage son is about to start driving, and he’s worried about texting behind the wheel. Instead of setting rules, he builds a solution. That idea becomes TruMotion, a company that uses ... Show More
1h 27m
Apr 2024
Mindstuck with Michael McQueen
<p>In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of c ... Show More
32m 12s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s
Jun 2025
How to Persuade Without Pressure — The Magic Question That Changes Everything
You don’t need pressure to persuade — you need the right question. In this episode, Yale professor and bestselling author Zoe Chance joins Kwame Christian to share the most practical, science-backed influence strategies used by top leaders, negotiators, and communicators. You'll ... Show More
35m 45s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ... Show More
14m 30s
Nov 2018
The Temptation of Now: With Guests Richard Thaler & Angela Duckworth
Most of us would like to think we make decisions for our own good. Presented with the imaginary choice between a bag of salty, greasy potato chips and a healthy salad, you might opt, in principle, for the salad. But what happens when that bag of chips is freshly opened, sitting t ... Show More
24m 50s
Oct 2023
The Art of Persuasion — Laurie Zoss
When you can determine what your clients, donors, or sponsors want, you can persuade them to help you get what you need. Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder and CEO. She possesses over 22 years of expertise in revenue generation management, corporate sponsors ... Show More
43m 1s
Feb 2023
Office Politics and Toxic Behaviors
This week, Jeffrey is joined by guest Elisabeth Hendrickson, who shares her powerful dream that inspired a new theory of office politics. Elisabeth and Jeffrey discuss the behaviors that lead to toxicity, and how to utilise the core value of consent to evoke positive change. Reco ... Show More
21m 41s
Aug 2025
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s