Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business w ... Show More
Dec 5
Stephen Wolfram: How AI Works and How to Use It to Stay Ahead | Artificial Intelligence | AI Vault
Now on Spotify Video! Most people have been using AI for decades, but only a few understand how to leverage it. After more than 40 years in the field, Stephen Wolfram has seen how breakthroughs like ChatGPT seem to emerge out of nowhere, and he believes the real power isn’t the t ... Show More
1h 12m
Dec 1
Kevin O'Leary: The Game-Changing Habits That Set Top Entrepreneurs Apart | Entrepreneurship | YAPLive | E376
Now on Spotify video! Starting a business is brutally hard, and Kevin O’Leary is a living example of that truth. Despite early failures, he went on to build and sell The Learning Company for $4.2 billion in one of the most competitive tech markets in history. As an investor in ov ... Show More
1h 16m
Nov 28
Michelle Tillis Lederman: 7 Mindset Shifts That Turn Networking Into Your Greatest Advantage | Leadership | YAPClassic
After being laid off, Michelle Tillis Lederman landed a new job in just three days, thanks to her mindset of intentional relationship-building, not luck. That experience inspired her to create the “Connector’s Advantage,” a framework for building authentic connections that drive ... Show More
49m 41s
Oct 2024
164. Rethinks: Using "Pre-suasion" to Influence Others
The inner workings of social influence and persuasion.Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before w ... Show More
32m 36s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
46m 48s
Jul 2025
TIP739: The Psychology Of Human Misjudgement
On today’s episode, Kyle Grieve discusses Charlie Munger’s legendary speech, The Psychology of Human Misjudgment, and unpacks all 25 of his cognitive biases that often lead even the most intelligent people to make poor decisions. Drawing from Poor Charlie’s Almanack, Kyle explore ... Show More
1h 1m
Nov 2024
MI376: Why Do Great Companies Fail? The Innovator’s Dilemma w/ Shawn O’Malley
In today’s episode, Shawn O’Malley (@shawn_OMalley_) discusses why great companies fail, as outlined by Clayton Christensen in his timeless book, The Innovator’s Dilemma, which was first published in 1997. The Economist actually named it one of the six most important business boo ... Show More
45m 4s
Feb 2025
186. Own Your Impact: How to Communicate Your Personal Power
Why good communication starts with tapping into your power.Impactful communication isn’t just about the words you use. According to Chris Lipp, it’s about the power you deliver them with.“When we have a belief in ourselves, what we say changes,” says Lipp, a professor at Tulane U ... Show More
23m 54s