Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business w ... Show More
Oct 27
How This Female Founder Grew a $5K Startup Into a $3M Period Care Business With Amazon | Entrepreneurship | Katie Diasti | Presented by Amazon
Katie Diasti turned her business school class project into Viv, a sustainable period care business, with just $5,000. When manufacturers demanded massive minimum orders, far beyond her budget, she negotiated a $3,500 production run and hand-packed orders from her apartment. As de ... Show More
51m 35s
Oct 26
Adam Grant: The Science of Why We “Vibe” and How to Build Lasting Connections | Relationships | E422
Adam Grant once struggled to build real connections, often watching conversations stall after a single question. Now, as social skills fade and people replace face-to-face interactions with social media and chatbots, building genuine human connection has never felt harder. In thi ... Show More
1h 7m
Oct 23
Tori Dunlap: The Money Beliefs Women Must Unlearn to Achieve Financial Freedom | Finance | YAPClassic
Tori Dunlap grew up learning how to manage her personal finances, but she soon realized that many women had never been taught how to build wealth. Instead, they were often encouraged to spend less, feel guilty about wanting more, and leave major financial decisions to men. Tori k ... Show More
1h 7m
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
46m 48s
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
May 2023
The Psychology Of Persuasion: The 6 Universal Laws To Maximize Your Sales, Business, And Life w/ Dr. Robert Cialdini
<p>Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, <em>Influence: Psychology of Persuasion</em>. The book is a <em>New York Times</em> Business bestseller. Fortune Magazine lists Influence in their <b>“75 Smartest Business Books.”</b> CEO Read lists ... Show More
57m 47s