FOUR ACTIONABLE SALES TAKEAWAYS
- Avoid interrogating the prospect with surface level questions, use vertical questions to get deeper and give meaning to your questions
- Try to avoid putting words into your prospect's mouth or leading them with stereotypical sales questions that make them feel trapped
- Aim to uncover the prospect's situation, problems, and impacts with questions like "Why did you take the call?", "
- Recap what you've learned and give back by sharing a story or a very short "harbour tour demo"
RESOURCES DISCUSSED