Jim Edwards and Stew Smith discuss the qualities of a GOOD DEAL and how to make offers that will improve your business. Adding value to your offers - perceived or actual! This is your opportunity to discover how to effectively brainstorm a value ladder for the first time or refine your existing one.In this presentation, I’ll guide you through a step-by ... Show More
Aug 5
Episode 314: Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel
Evergreen your emails, going live to evergreen, and setting up your evergreen funnel - now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards' system on driving traffic to your evergreen funnel? Buy traf ... Show More
42m 27s
May 2023
Best Practices When Selling a Business
Jeff Wald, Co-founder of Bento Engine This episode is sponsored by the M&A Science Academy, DealRoom, and FirmRoom. To join our growing online community of M&A practitioners, visit https://www.mascience.com/academy. Don't forget to use code "podcast" at checkout. Ready to take yo ... Show More
50m 5s
Dec 2020
Playbook 3: Mastering negotiation
Every 10th episode, we tear down one topic. This is how to master negotiation.
FOUR ACTIONABLE TAKEAWAYS
Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before
Price is based on internal (timeline, pain points) and external fact ... Show More
28m 23s
Feb 2024
How to create an irresistible offer (that’s proven to sell)
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, ... Show More
25m 50s
May 2021
How to Efficiently Grow Your Revenue with L'areal Lipkins
In this episode, L'areal Lipkins, CEO of Lipkins Consulting Group, discusses setting ground rules in sales, finding their win, and co-creating a solution.
Request a Custom Workshop For Your Company
Get Free Access to Over 15 Negotiation Guides
L'areal's website
Follow L'areal ... Show More
34m 29s
Jun 2019
002 - Value proposition and your "hook"
In this episode, Isaac and Jake dive in and discuss value proposition and your "hook". They give examples of good value propositions, bad ones, tips to follow, and mistakes to avoid. Learn more and download our free "How to Guide to Linkedin Lead Generation" at https://LeadCookie ... Show More
22m 38s