How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.
Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.
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