What makes someone go from caring about a cause to taking action? In this episode of the DMI podcast, host Will Francis speaks with James Misner, Founder of The Kipos Group, about how nonprofits use storytelling, audience insights, and relationship-building to inspire action, and what marketers in any industry can learn from their approach.
James’s top 3 tips
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Timestamps
0:01:05 – James’s journey into nonprofit marketing
0:02:27 – Why fundraising is essential to driving change
0:03:48 – Is nonprofit marketing all about fundraising?
0:06:19 – Understanding what motivates people to give
0:08:03 – Working in-house vs consulting for nonprofits
0:10:36 – Why speed matters in nonprofit marketing
0:11:55 – Common challenges facing nonprofit organisations
0:13:42 – Putting your audience at the centre of your story
0:16:14 – An example of effective nonprofit storytelling
0:18:59 – Creating urgency and inspiring action
0:20:32 – How economic pressures affect charitable giving
0:23:45 – Understanding your audience through research
0:26:20 – The most effective marketing channels for nonprofits
0:27:11 – The role of direct mail and digital advertising
0:28:44 – Using Meta Ads to drive advocacy
0:30:05 – Using Google Ads to reach potential supporters
0:32:26 – Turning interest into leads through email
0:33:43 – Making social media work for nonprofits
0:37:12 – Why attention matters more than likes and follows
0:39:20 – Converting supporters into donors
0:41:41 – Why nonprofits struggle with donor retention
0:42:37 – Encouraging repeat donations and long-term support
0:46:33 – James’s top three tips for nonprofit marketers