Ever wondered why so many people add “Reddit” to their Google searches? In this episode of the DMI podcast, host Will Francis speaks with Sam Hughes, Head of Industry at Reddit, about what makes the platform such a trusted source of information and advice.

Sam explores how people use Reddit to discover, research,and validate their choices, and what marketers need to understand before getting involved.

Sam’s top 3 tips

Experience Reddit as a user: join communities and understand how the platform works before approaching it as a marketer.
Listen before you participate: use Reddit Pro to understand where and how people are talking about your brand, products, and industry.
Ask for help when you need it: use Reddit’s resources and teams to find the right approach for your business and goals.

The Ahead of the Game podcast is brought to you by theDigital Marketing Institute and is available on YouTube, ApplePodcasts, Spotify, and all other podcast platforms.

And if you enjoyed this episode, please leave a review soothers can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!

Timestamps

0:01:08 – Sam’s journey to Reddit
0:02:18 – What makes Reddit different
0:03:29 – How Reddit communities work
0:06:02 – Why people turn to Reddit for information
0:08:21 – Trust, anonymity, and authentic conversations
0:10:21 – How brands can approach Reddit
0:11:44 – Getting started as a marketer on Reddit
0:12:35 – Understanding upvotes and community participation
0:14:43 – Using Reddit Pro for audience research
0:16:48 – Turning Reddit insights into marketing ideas
0:19:08 – How brands can use honest community feedback
0:21:28 – Do Redditors actually want to hear from brands?
0:24:24 – Where Reddit fits in the customer journey
0:25:36 – Reddit as a mix of search and social
0:29:14 – Creating ads that fit how people use Reddit
0:29:31 – Sam’s top tips for marketers using Reddit
0:31:25 – How Will and Sam use Reddit personally
0:32:56 – Discovering niche communities and interests
0:34:29 – The community mindset behind Reddit

Sam explores how people use Reddit to discover, research,and validate their choices, and what marketers need to understand before getting involved.

Sam’s top 3 tips

Experience Reddit as a user: join communities and understand how the platform works before approaching it as a marketer.
Listen before you participate: use Reddit Pro to understand where and how people are talking about your brand, products, and industry.
Ask for help when you need it: use Reddit’s resources and teams to find the right approach for your business and goals.

The Ahead of the Game podcast is brought to you by theDigital Marketing Institute and is available on YouTube, ApplePodcasts, Spotify, and all other podcast platforms.

And if you enjoyed this episode, please leave a review soothers can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!

Timestamps

0:01:08 – Sam’s journey to Reddit
0:02:18 – What makes Reddit different
0:03:29 – How Reddit communities work
0:06:02 – Why people turn to Reddit for information
0:08:21 – Trust, anonymity, and authentic conversations
0:10:21 – How brands can approach Reddit
0:11:44 – Getting started as a marketer on Reddit
0:12:35 – Understanding upvotes and community participation
0:14:43 – Using Reddit Pro for audience research
0:16:48 – Turning Reddit insights into marketing ideas
0:19:08 – How brands can use honest community feedback
0:21:28 – Do Redditors actually want to hear from brands?
0:24:24 – Where Reddit fits in the customer journey
0:25:36 – Reddit as a mix of search and social
0:29:14 – Creating ads that fit how people use Reddit
0:29:31 – Sam’s top tips for marketers using Reddit
0:31:25 – How Will and Sam use Reddit personally
0:32:56 – Discovering niche communities and interests
0:34:29 – The community mindset behind Reddit

Why Reddit Matters for Marketers