logo
episode-header-image
Mar 2024
28m 37s

237 - Rare Beauty’s Marketing, with CMO ...

Daniel Murray
About this episode
tail spinning
Up next
Today
Principles of Effective Social Media Marketing with JS Stansel | Ep 398
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers? This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car d ... Show More
35m 52s
Mar 4
Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397
“Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind. Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post ... Show More
52m 21s
Mar 2
Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97
Most Marketing gains right now aren’t coming from big overhauls. They’re coming from small, overlooked nuances. Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search. They unpack why traditional listicles like “7 Tips” ... Show More
9m 46s
Recommended Episodes
Oct 2024
Eight Figure Exit to Hugely Profitable Local Marketing - Nik Hulewsky
<p>E468: Nik Hulewsky (<a href= "https://x.com/CoFoundersNik">https://x.com/CoFoundersNik</a>) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now.</p> <p>- Local SEO and Google Business Profile Optimization<br /> - Local Newsl ... Show More
52m 7s
May 2023
From Burnout to $30M Success: Lessons in B2B Marketing That Work
tail spinning
1h 1m
Jul 2024
#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience
<p>If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries ... Show More
19m 22s
Sep 2023
41. Power of Why: Cruelty-Free Beauty
Jen welcomes Female Fusion member Mukta, the founder of Miss Palatable, for a deep dive into the beauty industry. Mukta shares her journey from a finance career to the world of cosmetics, highlighting her mission to bring cruelty-free and consciously formulated beauty products to ... Show More
28m 14s
Dec 2024
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ... Show More
28m 59s
Jul 2024
521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]
Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fr ... Show More
1h 15m
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
46m 51s
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Sep 2025
Julie Wainwright: Getting Real Real About Building a Billion-Dollar Business
<p>Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked ... Show More
1h 16m
Sep 2025
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Lear ... Show More
30m 17s