If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, like tourism or art, success depends on connecting with a specific group of people—aka your "tribe"—who share distinct interests and needs. So how do you hone in your marketing efforts to really speak to your niche?
In this episode of Marketing Made Simple's Getting Unstuck series, hosts Dr. JJ Peterson and April Sunshine Hawkins chat with Paula Larsson, owner of Uncomfortable Oxford, a company that offers unique walking tours in the UK. Paula shares her challenges in reaching her niche audience. Dr. JJ and April provide actionable advice on leveraging influencer partnerships and optimizing her website to attract and convert new customers. Listen in and learn how to effectively market to your niche and attract your ideal buyers!
Want more insight into marketing to a niche audience? Go listen to episode #121: Media Magic How to Start Partnering with Influencers with StoryBrand Certified Guides Jo Caruana and Lauren Cockerell -
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