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Dec 2022

23m 33s

Building a Viral Tik Tok Product with Mi...

Destaney Wishon and Justin Nuckols

About this episode

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What AI Gets Wrong About Your Catalog

Nick and Destaney get into how to think about budget allocation across a catalog when every SKU has a different role, why a one dollar ROAS on a specific product might actually be the right call, and why brands that are still optimizing purely for ACOS and ROAS are falling behind ... Show More

Stop Chasing Viral. Start Building Real.

Cullen Gilchrist has spent 15 years watching food and beverage brands succeed and fail. As CEO of First Run, he has seen enough companies light money on fire chasing growth, distribution, and viral moments to know exactly where the pattern breaks down every single time.In this ep ... Show More

The Context Problem: Why Most Brands Are Using AI Wrong

Dustin Wassner is BTR Media's VP of Technology and one of the most genuinely knowledgeable people in the space when it comes to the actual infrastructure behind retail media advertising. He is also the person Destaney calls when something sounds easy and needs someone to figure o ... Show More

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