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Dec 2022

23m 33s

Building a Viral Tik Tok Product with Mi...

Destaney Wishon and Justin Nuckols

About this episode

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Why Duke Cannon Rebuilt Its Amazon Strategy

Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale A ... Show More

How Brands Are Scaling with Amazon DSP Performance Plus

Amazon’s DSP has a reputation for being powerful but complicated.Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.They discuss how it works, when brands should use it, and how it can drive both new c ... Show More

Energy Drinks, Fire TV & the Future of Amazon Ads

Destaney and Sage talk about Sage’s journey from scaling ecommerce at Celsius Energy Drinks to leading strategy at BTR Media and how that brand side experience shapes the way she approaches Amazon today.They discuss what it actually looks like to build demand instead of just harv ... Show More

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