episode-header-image

Dec 2022

23m 33s

Building a Viral Tik Tok Product with Mi...

Destaney Wishon and Justin Nuckols

About this episode

Up next

Premium Beauty Meets Amazon with Unilever Prestige

Alexis Katsafanas started her career as a fashion buyer at Nordstrom, went through Nike, Daily Harvest, and a stint inside Amazon before landing at Unilever Prestige where she oversees D2C and Amazon for some of the most disruptive brands in beauty right now including K18.In this ... Show More

How MANN+HUMMEL Builds Trust on TikTok

Jonathan Alsop started in e-commerce selling products out of a boutique home and garden store in Charlotte and ended up managing 15,000 SKUs for Rack Room Shoes before jumping to one of the most technically complex catalog challenges in the industry at MANN+HUMMEL, home to Purola ... Show More

What Vital Proteins Gets Right About Influence

Mike Sommers has spent his career building brands that show up in culture in ways that actually stick. From spending eight years reaching endurance athletes at the point of sweat for Nuun, to activating at the US Open for Vital Proteins six weeks after signing the contract, he ha ... Show More

Recommended Episodes

TikTok Shops and the Power of Radical Focus

Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ... Show More

How To Go Viral on TikTok And Build A Successful Business

<p>Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.</p><p> ... Show More

Using TikTok to Generate 15,000 Sales in One Day

<p>You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. </p><p>For more on Peace Out Skincare and show notes: <a href="https://www.shopify.com/blog/peace-out-skingcare-tiktok">https://www.shopify.com/blog/peac ... Show More

Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. O ... Show More

Getting into business: Selling on social media

Some businesses in South East Asia are growing at remarkable rates by using social media to sell. Live streaming on TikTok and live chatting on apps like Whatsapp, Line and Zalo are all being used to increase sales. We find out how. Nina Dizon-Cabrera is the CEO of make-up brand, ... Show More

Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley

Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.Their audience said they wanted jeans, they listened and got more orders than they ever im ... Show More

Build Your Personal Brand on TikTok in 2025 ft. Michael Wilson | The Dept. #62

In this episode of The Dept. Omar talks with Tiktok expert, Michael Wilson on why TikTok is here to stay and how you can make more money and build a brand and audience on the platform. Michael has coached multiple well known name brands grow their income (In the 7-Figures!) using ... Show More

(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the plat ... Show More

TikTok Strategy: A Proven Growth Plan

<p>Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? To learn a four-step method for creating TikTok content that will help you achieve your business goals, I interview Jackson Zaccaria.</p><p><br></p><p><strong>Sponsor ... Show More

477: TikTok Strategies for Personal Branding and Biz Growth

TikTok is a powerful tool for branding yourself and attracting a global audience to your content. Drea Okeke will teach you how to master the platform, no dance moves required (unless that’s your thing, then by all means, shimmy on over!) Drea Okeke got her start in short-form vi ... Show More