In this episode of Shopify Masters, we chat with Erico Frezza of Peace Out Skincare on the skincare product development process, the benefits of using SMS marketing, and how they created a viral sales-generating TikTok video.
Jun 30
How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and ... Show More
44m 4s
Jul 2024
TikTok Shops and the Power of Radical Focus
Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ... Show More
1h 7m
Aug 2022
TikTok Content Strategies for Leads and Sales
<p>Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? To discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions, I interview Austin Armstrong.</p><p><br></p><p><br></p>< ... Show More
43m 16s
Sep 2024
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. O ... Show More
28m 52s