In this episode of Shopify Masters, we chat with Erico Frezza of Peace Out Skincare on the skincare product development process, the benefits of using SMS marketing, and how they created a viral sales-generating TikTok video.
Sep 22
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond i ... Show More
34m 59s
Jul 2024
TikTok Shops and the Power of Radical Focus
Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ... Show More
1h 7m
Aug 2022
TikTok Content Strategies for Leads and Sales
<p>Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? To discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions, I interview Austin Armstrong.</p><p><br></p><p><br></p>< ... Show More
43m 16s
Sep 2024
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. O ... Show More
28m 51s