Alexis Katsafanas started her career as a fashion buyer at Nordstrom, went through Nike, Daily Harvest, and a stint inside Amazon before landing at Unilever Prestige where she oversees D2C and Amazon for some of the most disruptive brands in beauty right now including K18.
In this episode she and Destaney get into why prestige and Amazon are not actually at odds, how the K18 Brand Innovation Lab partnership came to life including a giant hairball rolling through New York City, and why the biggest opportunity in e-commerce right now is not using data to make your channel smarter but using it to make your entire brand smarter.
Connect with Alexis on Linkedin: https://www.linkedin.com/in/alexiskatsafanas/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/