In this episode, Claire Walker shares her 38-year journey building her London-based PR agency Firefly. She discusses adapting to changes in business, prioritising employee well-being, and building resilience through challenges like recession and personal loss. Business owners will learn strategies for PR, hiring freelancers, qualifying clients, and cultivating a supportive community.

Episode Highlights include:

Use freelancers to flexibly scale up and down based on client needs
Balance internal culture and customer satisfaction for business success
Automate HR tasks and document processes to streamline operations
Look ahead during downturns and prepare to pivot your business
Surround yourself with supportive people through difficult times
Qualify clients carefully to ensure a good fit for your services
Prepare properly for difficult conversations and negotiations

Important Links

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About Claire Walker

As CEO of Firefly Communications Group, Claire have been at the helm of the PR agency since she founded it in 1988. Firefly shapes the reputations of technology businesses in Europe, accelerating their success. Claire works at Group level, supporting her offices in London, Munich and Paris.

Find out more about Claire at www.fireflycomms.com
Connect with Claire on LinkenIn at https://www.linkedin.com/in/clairewalkerfirefly/

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