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Feb 2024
40m 42s

#107: Mentoring the Next Generation of S...

Challenger
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Feb 2024
#106: Accelerating Pipeline with a Unified ABM Strategy
What does account-based marketing (ABM) look like in 2024? For most people, they talk about it as a platform, and not a strategy. When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to ... Show More
25m 1s
Jan 2024
#105: Balancing the Art and Science of Selling
For sellers, the past few years have shown that feast or famine, repeatable and dependable sales process wins every time. Kendra Tucker, CEO at Truckstop, joins Challenger CEO Andee Harris on this episode to talk about what she’s learned from her experience in private equity and ... Show More
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Jan 2024
#104: How Challengers Thrive in a Fear-Driven Market
You know your conversion rates, historical conversion rates, and territory inside and out. You have more data at your fingertips than ever before and your buyers keep saying yes — but then they don’t sign (or worse, disappear.). As sales leaders look back at 2023, many of them fi ... Show More
34m 35s
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