Are you struggling with tracking attribution in e-commerce?
Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.
He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares wh ... Show More
Yesterday
How to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 401
AI is making Marketing faster than ever. But if faster just means more mediocre content, you’re not winning…you’re just creating more noise. Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization ... Show More
42m 48s
Mar 11
How to Make a Heritage Brand Stay Relevant with Blair Lancer, CMO of Lancer Skincare | Ep. 399
Luxury skincare can’t just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win. Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty ... Show More
42m 22s
Mar 2016
#103: Scaling Your e-Commerce Business with Steve Chou
Google-ads, targeting, and Facebook-scaling, oh my! We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce. The great thing about this interview is that although we are talking about e-commerc ... Show More
49m 28s
Apr 2021
Shopify: The E-commerce On-Ramp - [Business Breakdowns, EP. 01]
Welcome to the first episode of our newest show, Business Breakdowns, featuring deep-dive conversations on individual businesses. In each episode, we will dissect a new company with investors and operators that know it best. We’ve already released the first three episodes on Shop ... Show More
1h 6m