Are you struggling with tracking attribution in e-commerce?
Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.
He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares wh ... Show More
Oct 16
Stop Sending Ad Traffic to Your Homepage with Val Riley, VP of Marketing at Unbounce
Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.Val got into Marketing because her writing set her apart, and she was an Unbounce c ... Show More
42m 51s
Oct 14
Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448
If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing. Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform ... Show More
40m 22s
Oct 13
The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM
What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands ble ... Show More
54m 45s
Jun 2025
569: The Email Expert - How to Get Your Customers Attention
In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traf ... Show More
48m 8s
May 2025
Navigating the Digital Marketing Landscape with Kick Charge Creative
<p dir="ltr">In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand ... Show More
1h 3m
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
Sep 2025
The Future of E-Commerce: Trends, Tech, and Tactics
For today’s episode, we have a panel from this year’s Inc’s Founders House in Philadelphia. Social media director, Andrea Hardalo and her fellow panelists: Woodie Hillyard, co-founder and CEO of the men’s personal care brand W, Arthur Leopold, co-founder and CEO of the ad platfor ... Show More
35m 1s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
