On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media. Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your customers on social media, and how how you c ... Show More
Nov 2020
Why Social Media is the new Cable TV, with Chaordix CEO Terry Sydoryk
<p>Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal level or speak to them broadly, social media has become the No. 1 place to achieve ... Show More
56m 6s
Apr 2023
156 - Why Social Media is NOT easy, with Dani Trevino
How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?
This week, Dani Trevino chats with Daniel about the transition from macro-influencers t ... Show More
39m 24s
Sep 2021
How to Think About Marketing and Social Media Today | CNN Interview
<p>In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to re ... Show More
11m 32s
Sep 2021
How to Think About Marketing and Social Media Today | CNN Interview
<p>In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to re ... Show More
11m 32s
Sep 2021
Leading the Charge into Democratizing Education and Building Community (not just Content) with Wes Kao, the Co-founder of Maven
<p>Let’s be honest, content is king. And the challenge today is finding ways to make that content not just resonate with people, but also more helpful by giving users a community that not only creates a lasting impression, but one they can benefit from. <a href="https://www.linke ... Show More
52m 57s
Mar 2022
551: Could Influencer Marketing Work for You?
No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More
41m 18s
Jul 2020
Paid Media in Social Media with Naira Perez
The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. In today’s interview, host John Golden with guest Naira Perez, the founder of Spring Hill Digital. She will share her advice on how to use pa ... Show More
18m 46s