logo
episode-header-image
Dec 2023
10m 47s

Human Biases

Edward Sturm
About this episode

E152: Human biases.

How the consistency bias can be used to get people to like you.

How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor.

#humanbiases #robertcialdini #manipulation #MarketingStrategy

Up next
Yesterday
How to Get AI to Name You the Top Expert in Your Niche
E1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own websites. Google's AI Overviews then repeat those claims and cite the original posts as evidence. I break down re ... Show More
10m 45s
Oct 18
Google Is Feeding Ahrefs and Semrush Fake Rankings. Here's What to Trust Instead
E1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search Console shows stable rankings and traffic. Google's crackdown on AI companies scraping its search results is di ... Show More
12m 41s
Oct 17
9 SEO Strategies That Actually Work (Real Answers From Reddit)
E1200: What SEO strategies actually work? I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show, I break down nine strategies and explain how to use them for Google rankings, backlinks, leads, and AI search ... Show More
13m 57s
Recommended Episodes
Jan 2025
Challenge Your Biases
Understand biases with the “if, then, therefore” framework. Host Amber Clayton sits down with Sarah Bettman, founder & principal, Bettman Consulting Group, to discuss the cognition behind our biases and how to counteract them, as well as when it’s appropriate to solicit leadershi ... Show More
36m 11s
Jan 2024
How to outsmart bias at work
Have you ever felt like something about your identity was getting in the way of your success? This week, a listener needs help pushing through the resistance she’s facing as a woman navigating a male-dominated workplace. Anne and Frances discuss what you can do when someone else’ ... Show More
35m 27s
May 2021
112: How Do We Deal With Biases We Don't Know We Have?
On This Episode:Greg shares how we can address the biases we subconsciously bring to our conversations.Discover how to break down your subconscious bias.Learn how diversity can lead to increased business performance.Greg shows the two main categories of bias we should keep our ey ... Show More
15m 17s
Oct 2024
How to Win People Over
<p>We humans are a social species, and so it's not surprising that we care a lot about what other people think of us. It's also not surprising that many of us stumble when we try to manage others' views of us. This week, organizational psychologist <a href="https://www.kenan-flag ... Show More
53m 40s
Apr 2023
Less is More
<p>At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade others to see things our way. This week, we talk with <a href="https://www.london.edu/faculty-and-research/faculty-profiles/s/sivana ... Show More
48m 6s
May 2019
015: The Coca Cola Experiment & Reciprocity (25 Cognitive Biases)
PRDistribution.com shares the findings of the infamous 'coca-cola' experiment by Dennis Regan, the concept of reciprocation tendency from Charlie Munger's 25 cognitive biases, how this impacts your decision making and marketing strategy. 
5m 37s
Jan 2025
(Re-release) How to outsmart bias at work
Have you ever felt like something about your identity was getting in the way of your success? This week, a listener needs help pushing through the resistance she’s facing as a woman navigating a male-dominated workplace. Anne and Frances discuss what you can do when someone else’ ... Show More
35m 27s
Mar 2023
The Language of Persuasion: Magic Words to Get Your Way
tail spinning
44m 56s
Jun 2021
The Influence You Have
<p>Think about the last time you asked someone for something. Maybe you were nervous or worried about what the person would think of you. Chances are that you didn't stop to think about the pressure <em>you</em> were exerting on that person. This week, we revisit a favorite episo ... Show More
50m 33s