Human Biases

E1099: Gary Vaynerchuk joins the podcast to talk about AI search, Gemini, social media, content volume, and what brands need to understand before the internet changes again. The biggest moment from this conversation is Gary saying Gemini is the only guaranteed winner in AI search ... Show More

E1098: Breaking down a link building case study about what to do when your business is so niche that "perfectly relevant" backlink opportunities barely exist. The example comes from a petrochemical / chemical manufacturing startup trying to rank against much larger competitors. A ... Show More

E1097: Charles Floate tested 10 SEO indexers with real URL cohorts to find out which tools actually get backlinks and pages indexed in 2026. The big point: if your backlink is not indexed, it passes zero PageRank. I break down Charles's test, the best-performing indexers, why so ... Show More

Understand biases with the “if, then, therefore” framework. Host Amber Clayton sits down with Sarah Bettman, founder & principal, Bettman Consulting Group, to discuss the cognition behind our biases and how to counteract them, as well as when it’s appropriate to solicit leadershi ... Show More

Have you ever felt like something about your identity was getting in the way of your success? This week, a listener needs help pushing through the resistance she’s facing as a woman navigating a male-dominated workplace. Anne and Frances discuss what you can do when someone else’ ... Show More

On This Episode:Greg shares how we can address the biases we subconsciously bring to our conversations.Discover how to break down your subconscious bias.Learn how diversity can lead to increased business performance.Greg shows the two main categories of bias we should keep our ey ... Show More

<p>We humans are a social species, and so it's not surprising that we care a lot about what other people think of us. It's also not surprising that many of us stumble when we try to manage others' views of us. This week, organizational psychologist <a href="https://www.kenan-flag ... Show More

<p>At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade others to see things our way. This week, we talk with <a href="https://www.london.edu/faculty-and-research/faculty-profiles/s/sivana ... Show More

PRDistribution.com shares the findings of the infamous 'coca-cola' experiment by Dennis Regan, the concept of reciprocation tendency from Charlie Munger's 25 cognitive biases, how this impacts your decision making and marketing strategy. 

Laura Huang, associate professor at Harvard Business School, has studied groups that face bias in the workplace, from entrepreneurs with accents to women and people of color. She says that the best way for individuals to overcome this type of adversity is to acknowledge and harne ... Show More

Have you ever felt like something about your identity was getting in the way of your success? This week, a listener needs help pushing through the resistance she’s facing as a woman navigating a male-dominated workplace. Anne and Frances discuss what you can do when someone else’ ... Show More

<p>Think about the last time you asked someone for something. Maybe you were nervous or worried about what the person would think of you. Chances are that you didn't stop to think about the pressure <em>you</em> were exerting on that person. This week, we revisit a favorite episo ... Show More