E1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own websites. Google's AI Overviews then repeat those claims and cite the original posts as evidence.
I break down real examples from the competitive SEO industry and show how to use these tactics to get AI to associate your name or business with the searches that matter.
Here's what I cover:
- How Pedro Dias called himself the world's most renowned AI visibility expert in a LinkedIn post, and Google's AI Overview repeated the claim hours later.
- Why starting a LinkedIn post with your target search phrase puts that language in the page title, URL, and meta description.
- How a relevant LinkedIn profile, established posting history, followers, and backlinks strengthen a post's chances of ranking.
- How Zeeshan Yaseen got Google's AI to call him a leading LLM SEO expert by distributing a press release through GlobeNewswire that appeared on Yahoo Finance.
- How that Yahoo Finance release continued appearing in AI answers months later, with backlinks to the release contributing.
- The three press release approaches: a strong placement with backlinks, a strong placement without backlinks, and recurring lower-cost releases.
- What an $80 AB Newswire release gets you versus a more expensive Yahoo Finance placement, plus the $500-per-year package for 83 releases mentioned in the episode.
- How David Quaid published a "Who Is the King of SEO?" article on his own website, then appeared in Google's AI Overview as the person associated with that title.
- How matching your target phrase in the page title, H1, URL slug, and beginning of the first sentence makes the page relevant to the query.
- How self-promotional "best of" listicles work to put your own business at number one.
- How you should publish only a handful of these listicles, disclose your connection, give competitors fair coverage, and avoid exaggeration.
- How to combine an on-site listicle, a press release, social posts, and backlinks so several sources reinforce the same claim.
The larger point: You don't need to wait for someone else to call you the leading expert. You need relevant pages, strong platforms, and a consistent claim that search engines can find.
⭐️ Source article - How to Get AI to Recommend You as the Expert - https://edwardsturm.com/articles/how-to-get-ai-to-recommend-you/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 AI Makes You Famous
01:14 LinkedIn Claim Hack
02:44 Press Releases That Stick
05:10 Your Website Crowns You
06:24 Self Promotional Listicles
07:45 Stack Tactics Together
08:46 Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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