015: The Coca Cola Experiment & Reciproc...

PRDistribution.com shares what a top list can do for your next press release. This concept has been taken from top list articles, also known as listicles, and incorporated into PR. 

PRDistribution.com shares the concept of 'making friends with the eminent dead', which originated from Charlie Munger, vice chairman of Berkshire Hathaway. We have also included a list of books to help you get started on your journey of making friends with the eminent dead. 

PRDistribution.com shares insights on the concepts of the front end and the back end in marketing. 

E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor. #humanbiases #robertcialdini #manipulation #MarketingStrategy 

In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ... Show More

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your conte ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss how m ... Show More

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ... Show More

<p>What’s the secret to Coca-Cola’s success? And what’s in the secret recipe? Tune in and find out!</p><p>&nbsp;</p><p>The production team on this episode were PLAN-B’s Nikolai Ovenberg and Niklas Figenschau Johansen. Background research was done by Sigurd Brekke with input from ... Show More

What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life.   Nuala’s book: https://www.nualagwalsh.com ... Show More

<p>Today&#39;s podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what&#39;s tried and true. I also share my two cents about the importance of the creative and ... Show More