In this episode, I share one of my favorite topics (obsessions), which is to figure out Why customers should choose a specific brand and offering and how that brand/offering can become so relevant and valuable that it leads to "onlyness" (being seen as the only viable choice).
To see the model I reference, check this article I wrote on LinkedIn
https://www.linkedin.com/feed/update/urn:li:activity:7118670981656645632/