In the second part of Chris’s discussion with Mo Ismail on the 5 Core Business Principles, he’ll be talking about The Irresistible Offer, and how to create it. It’s natural to feel like “the work should sell itself”, but competition has risen to a level where you have to start creating a product, or service, that is SO attractive to a potential customer or c ... Show More
Sep 30
Going Viral Won't Build Your Brand w/ Chris Do | Ep 453
There's a version of Hawk Tuah Girl in every algorithm feed: one clip, one accident, one viral moment that turns into an identity overnight. Chris Do says that's not a strategy, it's luck, and luck runs out. What actually holds up over years comes from solving the same problem fo ... Show More
4m 3s
Aug 2023
Part 2: $100M Offers Book
“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the t ... Show More
54m 21s
Nov 2023
7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy
To create an irresistible offer you need to balance the scale of price and value. That’s how you create offers that people want to buy. An offer becomes irresistible when it is simple, highly desirable, addresses consumer needs, and provides a way to avoid pain or gain pleasure. ... Show More
7m 34s
Apr 2023
The Offer Is King | Ep 529
Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethicall ... Show More
13m 49s
May 2025
Throwback: Pricing, Positioning, and the Art of the Upsell | Ep 378
In this episode, Alex (@AlexHormozi) gives pricing advice to Sam Earp, a content creator helping people learn how to paint. Alex shows Sam how to structure his high-ticket offer by anchoring it against his more affordable membership. Welcome to The Game w/Alex Hormozi, hosted by ... Show More
45m 34s
Jul 2024
How to Not Screw Up Pricing For Your Startup
<p>Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) ... Show More
25m 4s