Marcus Collins, the head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the University of Michigan, joins Scott to discuss his new book, “FOR THE CULTURE: The Power Behind What We Buy, What We Do, and Who We Want to Be.”
Follow Marcus on Twitter (X), @marctothec.
P.S. Scott is on holiday, so we’ll be back with our business analysis and Algebra of Happiness in September!
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