Most of us have brands we’ve always been loyal to. Maybe you stick to one brand of paper towels, or have a pair of shoes that you swear by. What drives this loyalty? Today’s guest would say that, beyond quality or familiarity, this tendency is most influenced by culture. Dr. Marcus Collins is a lecturer at the University of Michigan and a digital strategist ... Show More
Oct 26
A Video Game Designer on What Keeps People Coming Back
Bing Gordon spent a decade as chief creative officer of Electronic Arts, the publisher behind many of your favorite video games, like The Sims, Need for Speed, FIFA and Battlefield. His daughter Chloe grew up gaming before doing her homework, and landed her first job at age four ... Show More
26m 7s
Oct 19
Building a Career for a 100-Year Life
We plan our careers like life is short. Go to school, climb the career ladder, retire. But as we live longer, the model doesn’t hold up. London Business School professor Lynda Gratton joins Jessi to offer a model for the arc of a long career. After selling a million copies of The ... Show More
29m 41s
Oct 12
Brené Brown on Leading with Courage and Vulnerability
After more than two decades exploring courage, vulnerability and leadership, Brené Brown’s work has helped millions of people and changed how we talk about shame and belonging. In her latest book, Strong Ground, Brené introduces the idea of “grounded confidence,” a practice of le ... Show More
28m 3s
Aug 2023
Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be
Marcus Collins, the head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the University of Michigan, joins Scott to discuss his new book, “FOR THE CULTURE: The Power Behind What We Buy, What We Do, and Who We Want to Be.”
Follow Marcus on ... Show More
25m 1s
Oct 2019
#67 Jim Collins: Keeping the Flywheel in Motion
An earnest student and powerful teacher, mega best-selling author Jim Collins goes under the hood and shows what all enduring companies have in common. We talk luck, leadership, and business longevity. Go Premium: Members get early access, ad-free episodes, hand-edited transcript ... Show More
2h 25m
Nov 2024
Positioning Your Brand for the Black Consumer Audience
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands ... Show More
18m 17s
Apr 2024
Positioning Your Brand for the Black Consumer Audience
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands ... Show More
18m 17s
Oct 2023
Meaning over Math! How connection, empathy and authenticity are the keys to growth
Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of <i>Brand Hacks</i> on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest ... Show More
41m 13s
May 2025
S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We ex ... Show More
44m 28s
<p>The World’s #1 Personal Development Book Podcast!</p>
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<p>In today’s episode we have the pleasure to interview author of “For The Culture” Marcus Collins</p>
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<p>Marcus is the Head of Strategy at Wieden+Kennedy New York, clinical marketing professor at the U ... Show More
