M&A As A Marketing Strategy -- -- Nii A...

Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, b ... Show More

Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, implementing real-time individu ... Show More

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon ... Show More

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ... Show More

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that c ... Show More

Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | ... Show More

Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 |  Sign up for the So ... Show More

<p>True innovation is about building what customers can't wait to have, not just what they need. In this riveting episode, get ready to dive into the world of exponential growth, daring experiments, and the art of bouncing back from setbacks. Our guest, <a href='https://www.linke ... Show More