AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines. ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content ... Show More
Jun 8
The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones
The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.STUDY CITATIONSAronson, E., Willerman, B., & Floyd, J. (1966). The effect of ... Show More
7m 24s
Jun 5
BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had
We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eve ... Show More
7m 45s
Jun 4
SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.STUDY CITATIONSAggarwal, P., Murahari ... Show More
7m 56s
Sep 2023
MI293: Hacking Marketing & Growth w/ Cody Schneider
Robert Leonard chats with Cody Schneider about all things digital marketing and online business. Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI. IN THIS EP ... Show More
52m 7s
Dec 2023
You Need a Generative AI Strategy
ChatGPT dominated news headlines in 2023. But generative AI isn’t just a hack to boost productivity. Many businesses are exploring its potential to create new products and services, which requires entirely new strategic work. In this episode, HBR’s editor in chief, Adi Ignatius, ... Show More
36m 37s
May 2021
The Clever Investor's Path To A 10-Figure Business and Lifestyle | Cody Sperber | Replay
<p>In this episode of the <em>Millionaire Mindcast</em>, we have a remarkable guest, Cody Sperber who shares knowledge about wrap-around mortgage, how to build marketing stamina, and not be distracted with so many marketing messages, tips on how to build a massive brand, and ... Show More
1h 6m
<p><span style="font-weight: 400;">In this episode of the</span> <em><span style="font-weight: 400;">Millionaire Mindcast</span></em><span style="font-weight: 400;">, we have a remarkable guest, Cody Sperber who shares knowledge about wrap-around mortgage, how to build marketing ... Show More
