AI & SEO's Ethical Concerns -- Jordan Ko...

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platfor ... Show More

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the co ... Show More

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-c ... Show More

While AI continues to influence the way we work in exciting new ways, it is crucial for organizations to apply guardrails to keep it safe. On this episode of The McKinsey Podcast, McKinsey senior partners Alexander Sukharevsky and Lareina Yee dig into McKinsey’s latest report, wi ... Show More

The moral and ethical implications of letting AI take the wheel in business, as revealed by Anthropic: Jon Krohn looks into Anthropic’s latest research on how to use and deploy LLMs safely, specifically in business environments. The team designed scenarios to test the behavior of ... Show More

In this episode, we delve into Conor Jensen's provocative argument that AI could be the downfall of major companies if not adopted or implemented correctly. We explore the key factors that could make AI a double-edged sword for businesses, from organizational challenges to ethica ... Show More

Companies have access to more of their data than ever before. But using it to inform real-time decision-making remains a challenge. Chip Kleinheksel talks to Skyworks Solutions’ CIO, Satya Jayadev, and Deloitte's Som Suresh, about how leading companies are turning data into reven ... Show More

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More

<p>AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should ... Show More

In this conversation, Jamie and Jaeden discuss the recent developments surrounding DeepSeek, an AI software from China that has garnered international attention. They explore the implications of its technology, the data privacy concerns raised by various countries, and the potent ... Show More

Gen AI has rightly seized leaders’ attention. But is it also eclipsing lower-profile digital imperatives? On this episode of The McKinsey Podcast, McKinsey senior partners Rodney Zemmel and Kate Smaje, with global editorial director Lucia Rahilly, talk about ideas leaders risk ov ... Show More

Felix, Sarah and Mihir discuss Chat GPT, if AI is truly transformational, the future of search, and how to digitally detox from all this AI talk. Hosted on Acast. See acast.com/privacy for more information.