logo
episode-header-image
Aug 2023
7m 25s

Challenge #7 – Stop “Selling” and Start ...

StoryBrand.ai
About this episode

Most people feel like they have to put on their “sales hat” in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and organic sales conversations that didn’t feel like “selling” at all?

 

It’s Day 7 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller teaches you the single most important thing you can do in a sales conversation. Instead of spending your time talking about your product, you’ll learn how to talk about the problem it solves for your customer. The only reason people buy products is to solve a problem – and when you know how to talk about those problems, you’ll sell more. Tune in now to learn how!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

-- 

 

If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Up next
Jul 7
#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “ ... Show More
21m 20s
Jun 30
#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grab ... Show More
30m 30s
Jun 23
#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels ... Show More
40m 46s
Recommended Episodes
Sep 2021
300. Bosses & Breakfast: Mindset and Selling
Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We often get asked, ‘How do I sell without sounding s ... Show More
23m 44s
Oct 2022
#68: How to “Sell” Without Making People Feel Awkward
If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product ... Show More
23m 54s
May 2024
#797: The Lost Art of Questioning in Sales
In this episode, Bill and Bryan discuss what they see as the lost art of asking effective, insightful questions during sales discovery and qualification. Many salespeople rush through this stage by asking leading questions rather than using open-ended queries to genuinely underst ... Show More
16m 17s
Aug 2023
How to Create Value and Urgency by Asking Better Questions | L'areal Lipkins - 1695
Many sellers struggle with pushing clients to close a deal because they don't want to appear too strong. In this episode of the Sales Evangelist podcast, host Donald Kelly speaks with L'areal Lipkins, a B2B sales team consultant. L'areal shares insightful questions to drive urgen ... Show More
25m 56s
Oct 2019
26: Fail Fast? No, Start Slow! Secrets from Building (and Exiting) the World’s Biggest Wine Brand with Michael Houlihan and Bonnie Harvey
How would you run your business differently if you started with the end in mind? Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine. Bonnie Harvey and Michael Houlihan weren’t e ... Show More
1h 5m
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Jan 2022
331. How to Get "Ready-to-Buy" Customers
We often expect our customers to hit that “checkout” button without being prompted or convinced to do so. But that isn’t how people behave. They buy on desire, needs, and wants, and, as a product-based business owner, it's your responsibility to share with them the benefits that ... Show More
56m 41s
Jan 2010
The One Thing You Do Before You Solve Problems
Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales traini ... Show More
10m 34s