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Jan 2010
10m 34s

The One Thing You Do Before You Solve Pr...

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send a text Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales training today – and any sales strategy you employ – should have a ... Show More
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Mar 5
Find the Real Pain Behind Every Sales Conversation
Send a textEvery prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it's your job to uncover what's ... Show More
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