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May 2024
16m 16s

#797: The Lost Art of Questioning in Sal...

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
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Feb 6
Be the Guide Your Customers Are Craving
Send us a textBill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don' ... Show More
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Feb 2
Mental Health in Sales: Movement Creates Momentum
Send us a textIn the final episode of our mental health in sales series, Bill and Bryan tackle a truth most sellers ignore: you can't think your way out of a slump—you have to move your way out.Drawing from Scott Galloway's "get out of the house" philosophy and real client storie ... Show More
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Jan 30
How Detachment Creates Sales Freedom
Send us a textIn this solo episode, Bill breaks down why detachment might be the most important skill you're not practicing. When a client asked for help with negotiation, positioning, and value communication, Bill realized all these challenges stem from one core issue: attachmen ... Show More
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