FROM INC STUDIOS AND PRINCIPAL: Why busi...

This is a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the ... Show More

Aisha Bowe talks with Rahul Vohra, founder of Superhuman. Designed to integrate seamlessly with Gmail and Outlook, Superhuman uses features like AI, summarization, and split inbox to create the fastest email experience ever made. Nothing is more valuable to founders than time. Th ... Show More

For many small businesses, social media is the only way to reach customers. But are echo-chamber algorithms stopping you from reaching the right customers? Beatrice Dixon talks with Rachel Roff, Founder of Urban Skin RX, about creating inclusive marketing campaigns, and come away ... Show More

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.For more on Literie Candles and show notes: h ... Show More

Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ... Show More

Luxury fragrance brands have long relied on big celebrity brand ambassadors and traditional ad formats. Niche fragrance brands, however, are moving away from traditional strategies and finding major success on their own terms. For fragrance house Maison Francis Kurkdjian, the Bac ... Show More

Mark Badgley and James Mischka launched their eveningwear-focused fashion brand, Badgley Mischka, 35 years ago. In the years since, the company has expanded to various product categories, largely through licenses. Most recently, it entered the prestige fragrance space through a p ... Show More

LoveShackFancy's tenth year in business has been a busy one. This month alone, the fashion brand has launched a product collaboration with Gap and announced an expansion to the beauty category. Its first fragrance will hit Sephora stores on September 6, six days before its New Yo ... Show More

How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as presi ... Show More

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities. Background:  Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-founder of sunscreen brand Vacation (and Poolside FM), bot ... Show More

Working at a high-end beauty salon in the south of England in the early 1970's, Mark Constantine concocted natural shampoos and conditioners in a tiny room above his kitchen, and soon met another young entrepreneur who was eager to buy his products: Anita Roddick of The Body Shop ... Show More

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future.Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, f ... Show More

Every weekend growing up, Christine watched her mom and grandma go to the Korean bathhouses, rubbing things like tea and spoiled milk on their skin. And she’s been hooked on skincare ever since. Now, she’s the co-founder and co-CEO of the skincare brand, Glow Recipe. But before l ... Show More