logo
episode-header-image
Apr 2023
40m 27s

Lessons from a Candle Company Selling Ne...

SHOPIFY
About this episode

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging

Up next
Oct 9
The Founder Who Turned Plastic Waste Into a Multimillion Dollar Travel Brand
Solgaard founder Adrian Solgaard shares how crowdfunding, design, and sustainability shaped his global travel brand.For more on Solgaard and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 
34m 54s
Oct 7
From College Dropout to $100M Brand Owner : A Founder’s Story
Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino’s CEO, Dan Demsky.For more on Unbound Merino and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up ... Show More
54m 33s
Oct 2
How Larroudé Scaled From $4,000 to Nine Digit Revenue in Five Years
Launched with $4000 in 2020, footwear brand Larroudé scaled to 550 staff and nine-digit revenue within five years using vertical integration and a direct-to-demand model.For more on Larroudé and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your ... Show More
33m 50s
Recommended Episodes
Dec 2022
66: Death By Christmas Candle: What’s Really in Your Favorite Products?
Welcome to the Dark History podcast. Tis the season. And by season I mean scented candle season. Nothing makes you feel more warm and cuddly than an apple cinnamon candle and a blanket. But what if I told you by burning that candle you’re doing the same amount of damage as just i ... Show More
43m 41s
Oct 2020
Cash Grabs & Candles
This week we're trying to talk about brands and cash grabs but keep getting distracted by candles!Hear us smell candles, enjoy candles and talk brands we are fed up with!Join in the conversation @thedoublecleansepodcast Hosted on Acast. See acast.com/privacy for more information. 
49m 46s
Aug 2022
What I Know Best: What’s In A Name
When Matthew Herman quit his job in L.A.’s fashion industry to work full time on his brand, Boy Smells, he’d been pouring wax and formulating fragrances for candles in the evenings in his kitchen for more than a year. Since growing his brand into retail and direct-to-consumer sal ... Show More
9m 30s
Apr 2024
The business of scent
Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ... Show More
17m 28s
Mar 2017
Chesapeake Bay Candle: Mei Xu
Twenty-five years ago, when Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapea ... Show More
41m 3s
Mar 2024
Hotel Lobby Candle: Bringing That 5 Star Experience Home with Founder Lindsay Silberman
Lindsay Silberman is no stranger to being a guest at luxury hotels across the globe as a lifestyle blogger and former magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ. In 2020, she decided to bring the ... Show More
51m 25s
Mar 2022
Candles (feat. Kudzi Chikumbu)
This week, the moms shed some light on the business of candles with the Director of TikTok's Creator Community, Kudzi Chikumbu. More commonly known by his alter ego Sir Candle Man, Chikumbu shares his insights on everything from the best scents to proper wick care. This episode i ... Show More
48m 36s
Jun 2019
Chesapeake Bay Candle: Mei Xu (2017)
Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesape ... Show More
42m 27s
Dec 2019
Tate's Bake Shop: Kathleen King
Kathleen King was 11 years old when she started baking cookies to sell at her family's farm stand on Long Island. After college, she opened a small bake shop, and eventually started selling her cookies to gourmet grocery stores in Manhattan. But after twenty years of running a sm ... Show More
59m 43s
Nov 2021
Light a Candle
Our story tonight is called Light a Candle and it’s a story about reminding each other about the light that lasts through the long nights of winter. It’s also about a busy kitchen full of family, cinnamon and walnuts, and a memory of something shared that felt very special. So ge ... Show More
32m 18s