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Aug 2023
26m 51s

How to Reinvent a Consumer Brand

Harvard Business Review
About this episode
How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as president at Stanley, he has made the company's durable mugs TikTok famous and bestse ... Show More
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