How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as president at Stanley, he has made the company's durable mugs TikTok famous and bestse ... Show More
Yesterday
Ray Dalio on Economic Trends, Investing, and Making Decisions Amid Uncertainty
Over the years, investor Ray Dalio built his hedge fund, Bridgewater Associates, into one of the largest in the world. He's done that in part by understanding the history of economic cycles and macroeconomic trends. He's also made shrewd investing and management decisions and sta ... Show More
29m 41s
Feb 2024
The next generation of consumers is here
<div>Marketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few.</div> <p>Mark Schaefer ... Show More
31m 54s
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
<p><span style="font-weight: 400;">In this episode of the</span> <em><span style="font-weight: 400;">Millionaire Mindcast</span></em><span style="font-weight: 400;">, we have a spectacular guest, Mike Koenigs who shares insights and knowledge on how to build a business that can b ... Show More
<p><em>After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms.</em></p> <p> </p> <p>Background:</p> <p> </p> <p>The wholesale model, while offering exposure and some upfront revenue, did not always have the b ... Show More
