Mark Badgley and James Mischka launched their eveningwear-focused fashion brand, Badgley Mischka, 35 years ago. In the years since, the company has expanded to various product categories, largely through licenses. Most recently, it entered the prestige fragrance space through a partnership with Horizon Beauty Group — the first fragrance debuted at the brand’ ... Show More
Aug 14
Who is buying the Palantir chore coat?
It started with the Palantir chore coat. Then it was the Anthropic "thinking cap." Now, OpenAI has its own regular merch drops through its apparel arm, Supply Co. Over the last year, big tech and AI companies have started to get into the fashion game, releasing streetwear-inspire ... Show More
35m 48s
Jun 2023
Maison Francis Kurkdjian's Marc Chaya: 'We use marketing at the service of creativity'
Luxury fragrance brands have long relied on big celebrity brand ambassadors and traditional ad formats. Niche fragrance brands, however, are moving away from traditional strategies and finding major success on their own terms.
For fragrance house Maison Francis Kurkdjian, the Ba ... Show More
50m 56s
Jun 2021
Fashion’s new tastemakers
On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up ... Show More
24 m
Dec 2024
How Skims and On Create Cultural Relevance
<p>Many fashion brands are realising that operating across multiple cultural sectors is a business necessity. In our social feeds, fashion competes with music, film, and sports for our attention.</p><br><p>Learning how to tap into other cultural sectors is something that many fas ... Show More
25m 30s
Nov 2024
Creative Fashion Brand Partnerships
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the ... Show More
23m 57s
Oct 2017
Fashion Business Building in a World of Change (Marco Bizzarri, Gucci and Jose Neves, Farfetch) | BoF VOICES
Gucci's CEO, Marco Bizzarri and FarFetch's CEO, Jose Neves sit down with Imran Amed at #BoFVOICES 2016 to discuss how to build a fashion business in a world of change.</p> <p class="p1">To sign up to the Daily Digest newsletter click the link here: <a href= 'http://bit.ly/BoFnews ... Show More
17m 36s
Oct 2024
Vogue: Once and Forever | Red Ink | 3
It’s the 1990s and new media is changing the game for all the glossies. InStyle leads the way in featuring celebrities as fashion and lifestyle icons. Meanwhile, Vogue struggles to establish its first website and television vertical, and is laid low by 9-11, along with Cosmopolit ... Show More
38m 33s
Mar 2025
Phew, it's been a big week in fashion
Today we’ll be unpacking Pretty Little Thing’s divisive rebrand, a strange silicone breast stunt on the runway at Paris Fashion Week, and why we’re seeing a rise in searches for faux and real fur. But first, we’re giving you an overview of some of the biggest news in the world of ... Show More
41m 27s
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More
