Oct 15
Why Ritual is launching its first new category in 6 years, with CEO Kat Schneider
Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. “When I started the company and I was fundraising. … I was told pregnancy was ‘niche’, postpartum was ‘niche’, perimenopause was ‘niche,’” Schneider tol ... Show More
37m 24s
Oct 8
Why does this Estée Lauder-owned brand keep reformulating its hero products?
What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ... Show More
27m 11s
Feb 2024
New York Fashion Week Edition: Badgley Mischka’s James Mischka - Getting our collection in front of influencers is ‘the most important thing’
Mark Badgley and James Mischka launched their eveningwear-focused fashion brand, Badgley Mischka, 35 years ago. In the years since, the company has expanded to various product categories, largely through licenses. Most recently, it entered the prestige fragrance space through a p ... Show More
31m 46s
Oct 2022
Discover The Brand Creating A Sustainable Fragrance Empire
<p>We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, ... Show More
42m 22s
Oct 2025
Can Gen-Z Beauty Brands Grow Up?
Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-sourced ideas and mastered algorithms. Now ... Show More
23m 5s
Sep 2022
61. Celebrity Skincare - Beyond the Hype
<p>This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're ... Show More
21m 42s
Luxury fragrance brands have long relied on big celebrity brand ambassadors and traditional ad formats. Niche fragrance brands, however, are moving away from traditional strategies and finding major success on their own terms.
For fragrance house Maison Francis Kurkdjian, the Baccarat Rouge 540 has earned cult status without a single official celebrity ad c ... Show More
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More
