Today
L’Oréal's product placement strategy for "The Devil Wears Prada 2" with exec Laura Branik
L’Oréal Paris is betting on “The Devil Wears Prada 2” through an official partnership that spans TV ads, OOH advertising, social campaigns, consumer eventing and product placement in the film. L’Oréal officially announced the partnership in March through a commercial that debuted ... Show More
38m 45s
Apr 23
Can a diffusion beauty line work? Indie Lee hopes to prove it can
Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion line, Indie Lee Botanicals, which launched at Whole Foods in February. The range ... Show More
41m 32s
Feb 2024
New York Fashion Week Edition: Badgley Mischka’s James Mischka - Getting our collection in front of influencers is ‘the most important thing’
Mark Badgley and James Mischka launched their eveningwear-focused fashion brand, Badgley Mischka, 35 years ago. In the years since, the company has expanded to various product categories, largely through licenses. Most recently, it entered the prestige fragrance space through a p ... Show More
31m 46s
Apr 2024
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More
32m 35s
Oct 2022
Discover The Brand Creating A Sustainable Fragrance Empire
<p>We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, ... Show More
42m 22s
Sep 2023
Week in Review: Kylie Jenner's potential new brand, Rolex's Bucherer acquisition, Lanvin's struggles
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week.
This week, we discuss the rumor that Kylie Jenner is allegedly planning to launch a “quiet luxury” brand with Jens a ... Show More
25m 58s
Jan 2024
VIOLETTE_FR: “French Girl” Beauty with Violette
<p>Violette_FR, born out of Violette's meteoric rise in the beauty industry, gained recognition after being featured by Vogue France. With an impressive career working with renowned brands like Dior, La Mer, Estee Lauder, and Guerlain, Violette decided to venture into her own cre ... Show More
40m 16s
Luxury fragrance brands have long relied on big celebrity brand ambassadors and traditional ad formats. Niche fragrance brands, however, are moving away from traditional strategies and finding major success on their own terms.
For fragrance house Maison Francis Kurkdjian, the Baccarat Rouge 540 has earned cult status without a single official celebrity ad c ... Show More
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More
<p>Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.</p><p> </p><p><strong>Background: </strong></p><p> </p><p>Founded in 2019 by Kim ... Show More
