Is it harder to be in private practice now than it was in 2018? The question every psychologist or therapist stepping into private practice wants to ask

Today I'm answering a question which is at the forefront of newbies into private practice’ minds, and I think it's a really important question for all of us to reflect upon, especially those of us that have been in private practice for a while and might find ourselves in the position of giving advice to people who are new into private practice. And that question is, is it harder to be in private practice in 2023 than it was in 2018?

This is a really important question because I do see that a lot of the advice that's given does seem to be reflective of the time that many of us started our businesses, which makes sense because the way that we learnt to get our first clients and to market ourselves is based on that experience, and that's what we want to pass on. But often for people who are starting out now, either they don't trust that advice because they've noticed that the economy has changed, that the industry around mental health and wellbeing has changed, or they do trust the advice and they try and follow it and find that things don't quite work out in the way that they were hoping.

So I thought what would be useful today is to think about what has changed in the economy, what has changed in the wellbeing industry, and then to think about what that might mean for us in terms of practical marketing strategies.

Race in Therapy Workshop

We have a workshop coming up on 13th July. It is hosted by Kaemotherapy and is all about Race in Therapy, how we can support clients of colour and make sure our practices are part of the changes that need to happen in mental health in the UK. There are only ten spaces available so visit Race in Therapy Workshop to secure your place on the live training.

Full show notes and a transcript of this episode are available at The Business of Psychology

Links & References:

Grow Your Practice For Stability and Security in 2023 (Private Podcast)

https://www.statista.com/statistics/1258580/wellness-product-spending-uk/

Episode 123: Using social proof ethically and effectively for psychologists and therapists

Episode 87: Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?

Episode 114: How to network as a mental health professional

Episode 119: How to know if any marketing activity is working for your private practice