Hello and welcome to this week's episode of the Business of Psychology and welcome to the new season. I'm really excited to be doing a new series of the podcast and we're kicking off with three episodes that are all about getting more clients into your practice or getting those first few clients, and what it takes in the modern setting to do that, because what I'm hearing a lot from people is that it feels like things have changed and that the industry is starting to change.
I think there's an awful lot of positive change going on in our industry at the moment. I think that people are more interested and positive about mental well being than they ever have been before, and I think that they are far more likely now to invest in looking after themselves in terms of their mental health than they ever have been before.
But there are also some difficulties in the industry at the moment. Not least, the difficulties caused by the wider economic climate, and I'm really aware of that. So in these next three episodes of the podcast, we're going to be talking about what we can do to make sure that we're running our businesses in the most effective and efficient way in this new climate, and that means not spending hours and hours on marketing, but really focusing on the stuff that is going to make a big impact.
Full show notes of this episode are available at The Business of Psychology
Links & References:
6 Ways to Use Google Trends for Marketing (Hubspot)
New Survey Asks: What Do Patients Want Most in a Doctor? (Everyday Health)
Measuring patient experience in healthcare (Science Direct)
Start & Grow: The Complete Course for Psychologists and Therapists - Psychology Business School
Rosie on Instagram:
In this episode, we're going to consider why potential clients look to private practice in the first place, and what aspects of the experience of private practice are actually important to them when they reach us, because I'm a firm believer that business and marketing decisions should always be made with a client first mindset. That's actually what marketing means; marketing is actually the practice of putting the client's needs and desires at the forefront of business strategy. It's not about persuading people to buy stuff at all, it's about creating stuff that people naturally want, whether that's to purchase our paid for services, or whether that’s services that they want to use in the public or the third sector.
Now, in order to achieve that, we have to get to know our clients inside out and give them the best possible...