People across the world are discovering or rediscovering baking, especially bread, while staying home during the coronavirus pandemic. CBS News' Jamie Wax speaks with Apollonia Poilâne, whose family has owned France's Poilâne bakery since 1932, about the craft of baking bread including why the five senses are more important to success in the kitchen than state-of-the-art machinery. Poilâne also discusses how she took over the family business after her parents died a tragic accident when she was still in college. In October 2019, she released the book "Poilâne: The Secrets of the World-Famous Bread Bakery." This conversation was recorded shortly after the book's release.
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