logo
episode-header-image
Jun 2023
28m 20s

Guerilla Marketing for Podcasts with Mat...

Hector Santiesteban
About this episode

In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by Matt Lebris, a speaker, entrepreneur, and podcaster. Matt shares insights on monetizing podcasts by ensuring that the podcast and other offerings eventually converge. He shares a personal story of a friend who has achieved seven-figure success through his podcast and other related ventures. Matt emphasizes the importance of having a monetization system in place but acknowledges that it can be challenging. He also highlights the significance of having a clear goal for the podcast, whether it is self-expression or generating income. The conversation also touches on the importance of proximity and mentorship for personal and professional growth, as well as the potential challenges of running a podcast alongside a business without convergence.

Chapters:

  • 00:00:00 - Integrating various elements and aligning revenue streams is crucial for podcasters to make money
  • 00:04:21 - Matt Lebris: From Jobless to Podcast Success - Finding His Voice
  • 00:06:51 - Unlocking Your Creative Potential: Boosting Productivity by Removing Pressure
  • 00:08:14 - Aligning Your Podcast with Your Brand: Maximizing its Potential
  • 00:12:55 - The Power of Podcasting: Receiving Messages as a Measure of Success
  • 00:14:44 - Using Feedback to Fuel Creativity: Finding Inspiration in the Comments
  • 00:17:43 - Homecoming: Discovering Your True Self in Personal Development and Podcasting
  • 00:19:56 - Standing Out in a Sea of Podcasts: Differentiating Yourself with Three Key Elements
  • 00:22:03 - Revolutionizing Podcast Marketing: Combining Old School Tactics with New Media
  • 00:23:46 - Be Your Own Billboard: Creative Ways to Promote Your Podcast with T-Shirts

Links And Resources:


Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Up next
Feb 2025
The Podcast Host Playbook: How to Cash In on Your Content with Hector Santiesteban on the ‘7-Figure Leap’ Podcast
Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, ... Show More
57m 40s
Jan 2025
Podcasts Are More Powerful Than TV and Radio
Podcasting isn’t just another content platform—it’s the game-changer no one saw coming. Hector breaks down why podcasts have become the secret weapon for influence, connection, and impact, especially in a world where trust is hard to come by. He also talks about how podcasting is ... Show More
14m 42s
Dec 2024
The Long Game of Podcasting
Hector shares his no-nonsense approach to building a podcast that doesn’t just survive but thrives for the long haul. He discusses the “infinite game” mindset, pointing out the importance of staying in the game rather than chasing arbitrary milestones. Hector explains three essen ... Show More
11m 7s
Recommended Episodes
Dec 2021
Need Help Marketing Your Podcast? Listen to This.
In this bonus episode, Tatum shares a few tips on how to market your podcast for free. -- Full video: https://youtu.be/5CvOOwnst3w  -- Learn more about our Find Your Voice Academy [3-day retreat for podcasters] https://www.anchoredmedia.com/openhouse __ Create podcasts that make ... Show More
6m 42s
Feb 2023
Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne
We taped this episode live at Hot Pod Summit. That’s our conference for the podcast industry. We have a whole newsletter for podcasters. It’s called Hot Pod, written by our very own Ariel Shapiro. Hot Pod Summit is where we bring that community of creators, trendsetters and decis ... Show More
1h 8m
Nov 2023
The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)
90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens o ... Show More
47m 57s
Apr 2020
SV039: Creating a Podcast Career with TIP Co-Founder Stig Brodersen
On today’s show, we’re happy to chat with our very own Stig Brodersen. Stig is a value investor, business owner, and international bestselling author. His podcast We Study Billionaires has over 30 million+ downloads and has been recognized as the #1 ranked stock investing podcast ... Show More
44m 59s
Sep 2023
Let’s Talk About Podcast Movement
A few times a year, professionals from the industry get to see each other in person for an event fully dedicated to podcasting. Our team just got back from Podcast Movement, and True Native Media CEO Heather Osgood can’t wait to share everything she learned. Tune in to learn abou ... Show More
18m 2s
May 2024
Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, ... Show More
46m 1s
Jun 2024
Unpacking Audio: Landscape, Trends & Insights w/ Claudius Boller | Below The Fold Podcast
In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music strea ... Show More
42m 31s
Nov 2023
Sports Podcasting On A National Level
“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those mi ... Show More
44m 24s