“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those micro-communities of fans for specific teams, but they’re able to do so at the hig ... Show More
Dec 3
Guesting, Booking, and Brand Awareness, Oh My!
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Sam Brake Guia, Co-Founder of Podwritten and host of Mics to Millions. Sam works at the center of podcast guesting, booking, and creator strategy, bringing a unique view into how brands and pe ... Show More
37m 30s
Oct 2018
#233: Podcasting 101: From Creation to Promotion
This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ... Show More
49m 46s
May 2024
Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.
He talks about the significance of podcasting in marketing strategies ... Show More
46m 1s
Dec 2020
The Top 3 Stories in Podcasting This Year
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/231452/open_sms">Send us a text</a></p><p>In this episode, we discuss the impact the global pandemic has had on podcast creators and listeners, why this year featured more company acquisitions than usual, ... Show More
35m 15s
<p dir="ltr" role="presentation"><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Want to grow your podcast in 2024? We've got you covered with some simple strategies very few ... Show More