Hector sits down with Dustin Reichmann, founder of Seven Figure Leap and host of the Seven Figure Leap podcast, to explore the evolution of podcasting as a business tool. Dustin shares his journey from being "the podcast guesting guy" to launching his own show, revealing why he initially resisted hosting and what finally changed his mind. The conversation dives deep into the practical side of podcasting for business owners—from leveraging relationships with high-profile guests like Ryan Deiss to developing four distinct episode types that serve different business goals. Dustin breaks down his coaching series format, explains why he now prioritizes solo content for repurposing, and discusses how he measures success beyond traditional download metrics. He also opens up about the importance of having professional production support, emphasizing that entrepreneurs should focus on strategy and relationships rather than editing and distribution. Whether you're considering starting a podcast or looking to evolve your existing show, this conversation offers a masterclass in intentional podcasting that serves both your audience and your business.
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