In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.
He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad ... Show More
Mar 2
Networking and Referrals, the Forgotten Marketing Channel | Un-Billable Hour
A part of the legal marketing landscape we don’t talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layer ... Show More
36m 13s
Jun 2023
Guerilla Marketing for Podcasts with Matt Lebris
In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by Matt Lebris, a speaker, entrepreneur, and podcaster. Matt shares insights on monetizing podcasts by ensuring that the podcast and other offerings eventually converge. He shares a personal story of a f ... Show More
28m 20s
Sep 2023
Podcast AMA with Matty Staudt: Community, Monetization, and Engagement
We dig deep into the transformative journey of podcasting, exploring its evolution from the early days of radio to its current influential status. Marty Staudt, a seasoned broadcaster and podcasting pioneer, shares invaluable insights on crafting quality content, building communi ... Show More
45m 50s
Jun 2023
Getting Your Guest to ACTUALLY Promote Your Podcast with Lisa Zawrotny
In this insightful episode of Podcasting Success Secrets, Hector engages in a lively conversation with Lisa Zawrotny, the host of Positively Living. Lisa, who is about to mark her third year of podcasting, shares her approach to the craft, emphasizing the importance of preparatio ... Show More
19m 17s
Sep 2021
MI108: The Business of Podcasting w/ Hala Taha
IN THIS EPISODE, YOU’LL LEARN:
28:30 - How to grow a podcast audience and why Hala chose to focus on LinkedIn, a business social network, to do so
36:12 - How Hala was able to land high-profile guests like Matthew McConaughey and Seth Godin
40:48 - All the different ways one ... Show More
53m 48s
Jun 2024
Unpacking Audio: Landscape, Trends & Insights w/ Claudius Boller | Below The Fold Podcast
<p>In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music st ... Show More
42m 31s
Nov 2023
Sports Podcasting On A National Level
“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those mi ... Show More
44m 24s