In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry.
Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns.
Tune in to gain insights into the future of audio and the endless possibilities it holds.
Timestamps:
00:00 Introduction and Guest Background
00:26 Early Career and Business Ventures
01:14 Transition to Dubai and Universal Music Group
02:09 Joining Spotify and Expanding Markets
03:05 Passion for Audio and Podcasting
06:04 The Evolution of Radio and Audio Advertising
12:06 Impact of Music Streaming Platforms
19:12 Podcast Popularity in the Middle East
20:04 Lowering Barriers to Podcast Creation
21:04 The Organic Growth of Podcasts
22:36 Diverse Podcast Formats and Their Appeal
23:50 Podcasts as a Learning Tool
24:41 Podcasts and Music: A Symbiotic Relationship
26:12 Monetizing Podcasts: New Tools and Strategies
29:14 The Role of Brands in Podcasting
33:53 Advertising and Targeting in Podcasts
41:46 The Future of Podcasting
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