logo
episode-header-image
Aug 2024
15m 33s

Debunking Popular SEO Myths

Edward Sturm
About this episode

E394: Sharing popular SEO myths that many people believe not to be true!

If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you.

If you’re active doing SEO and need something to get you going - also great for you.

Lots of value in this one.

00:00 Introduction: SEO Myths and Personal Experience 00:58 From Ukraine to Top Rankings 02:24 Content Below the Fold 03:28 Keyword Density 05:14 Meta Descriptions 06:07 Content Quality vs. Domain Authority 10:38 Schema Markup 12:23 SEO Fundamentals 13:28 On-Page SEO Software That Works 15:03 Wrapping Up SEO Insights

#seo #searchengineoptimization #digitalmarketing #contentmarketing

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

Up next
Today
Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)
E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You’ll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to ... Show More
10m 22s
Yesterday
How to Do AI-Generated SEO Blog Content (the Right Way)
E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land’s recent experiment with publishing AI-written guides. You’ll learn: - The difference betw ... Show More
10m 12s
Oct 7
Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren
E825: Big blogs that once dominated SEO are now collapsing - and it’s not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was one of Neil Patel’s early employees back in 2011 and was active in aggressive marketing when the term, “growth hacking” was invented ... Show More
1h 36m
Recommended Episodes
Aug 3
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ... Show More
30m 39s
Aug 26
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Aug 30
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outli ... Show More
3m 31s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.-----Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all ... Show More
30m 49s
Jul 10
Instagram SEO Secrets | 10X Your Followers in 30 Days - 841
In today’s episode, Brock Johnson reveals Instagram SEO secrets that can help you 10X your followers in just 30 days. He’ll dive into Instagram search optimization and explore how SEO strategies can significantly boost your profile's visibility and engagement. Brock will cover es ... Show More
22m 21s
Sep 3
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m
Aug 29
S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice ... Show More
45m 38s
Aug 15
Describe current SEO in the age of LLMs
SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyo ... Show More
2m 17s
Mar 2025
The Latest Digital Marketing Tools & Techniques
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole ran ... Show More
31m 47s
Sep 14
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m