E436: For those saying SEO is dead… NerdWallet's revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been."
NerdWallet's search traffic is up 38% over the last two years despite ChatGPT being released in December 2022.
NerdWallet's secret? Updating its pages. More in the episode.
Research from https://detailed.com/q4/ - which is an excellent SEO resource.
00:00 Introduction
00:19 NerdWallet's Impressive Growth
01:23 Google's Credit Card Test
02:05 Regularly Updating Content for SEO
03:41 Practical Ways to Keep Content Fresh
06:45 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #digitalmarketing #searchengineoptimization #seosuccess