Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry.
Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.
Timestamps:
00:00 Introduction
00:15 Meet Joe & Ghaith: The SEO Experts
00:35 Joe's Journey in Digital Marketing
01:51 Discussing the Show's Name: Below the Fold
03:47 Defining SEO and Its Importance
05:06 SEO: Page Ranking vs. Website Ranking
06:04 The Value of Quality Traffic in SEO
10:18 SEO Tools and Real-Time Data
13:06 Best Practices and Keyword Trends
14:29 Impact of Google's Algorithm Changes
15:12 On-Page SEO: Keywords, Content, and Meta Tags
19:41 Off-Page SEO: Backlinks and Authority
23:09 Relevance of Backlinks in SEO
24:29 Impact of Social Media on SEO
28:00 Technical SEO Essentials
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