What I Know Best: What’s In A Name

When Matthew Herman quit his job in L.A.’s fashion industry to work full time on his brand, Boy Smells, he’d been pouring wax and formulating fragrances for candles in the evenings in his kitchen for more than a year. Since growing his brand into retail and direct-to-consumer sales, he’s maintained his creative vision–and still is the brand’s creative direct ... Show More