Send us Fan Mail In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they dis ... Show More
Yesterday
Why business acumen is critical for PR professionals today
Send us Fan MailIn this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.Tune in to learn more!Meet Our ... Show More
48m 57s
Aug 24
AI can synthesize your data. It can't tell you what matters.
Send us Fan MailIn this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use ... Show More
50m 26s
Aug 4
Applying leadership frameworks to AI
Send us Fan MailIn this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.Tune in to learn more!Meet our guest:Our guest is Ken Jacobs, princi ... Show More
45m 59s
May 2023
Creating Effective PR Campaigns with Rachel Allison | Axe & Saw
<p>In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. </p>
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<p>This episode covers:</p>
<u ... Show More
52m 24s
May 2023
241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani
This week on CEO School, Suneera reveals the four key elements you need to build a bulletproof plan in the different types of media: earned, shared, owned, and paid. She also shares her top tips on leveraging these channels for maximum impact, including creating original content ... Show More
23m 12s
Dec 2023
272: Behind the Broadcast: Expert Tips for a Memorable Media Interview
<p>Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on t ... Show More
1h 9m
Jan 2022
#427: Land Your Dream Media Opportunity with Jen Gottlieb
Simple Strategies For Driving Major Traffic To Your Biz In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business. Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on ... Show More
54m 30s
Oct 2023
The Secret Sauce to Making Good Brands Great (Live from SXSW)
In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).
They’re br ... Show More
33m 30s
Feb 2022
How to Make friends with Billionaires | Ep 367
Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, ... Show More
7m 46s