Send us Fan Mail In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they dis ... Show More
Jul 7
How trusted strategic advisors influence leaders
Send us Fan MailIn this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication.Tune in to learn more!Meet our guest:Our guest is James (Jim) Lukaszewski, president and CEO of The Lukaszewski Gr ... Show More
49m 51s
Jun 23
Why PR is the last budget line you should cut (and what happens if you do)
Send us Fan MailIn this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth. ... Show More
28m 31s
Jun 16
Inside the newsroom: Media relations advice from a former CNN producer
Send us Fan MailIn this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, a communications and storytelli ... Show More
56m 50s
May 2023
Creating Effective PR Campaigns with Rachel Allison | Axe & Saw
<p>In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. </p>
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<p>This episode covers:</p>
<u ... Show More
52m 24s
May 2023
241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani
This week on CEO School, Suneera reveals the four key elements you need to build a bulletproof plan in the different types of media: earned, shared, owned, and paid. She also shares her top tips on leveraging these channels for maximum impact, including creating original content ... Show More
23m 12s
Dec 2023
272: Behind the Broadcast: Expert Tips for a Memorable Media Interview
<p>Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on t ... Show More
1h 9m
Jan 2022
#427: Land Your Dream Media Opportunity with Jen Gottlieb
Simple Strategies For Driving Major Traffic To Your Biz In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business. Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on ... Show More
54m 30s
Oct 2023
The Secret Sauce to Making Good Brands Great (Live from SXSW)
In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).
They’re br ... Show More
33m 30s
Feb 2022
How to Make friends with Billionaires | Ep 367
Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, ... Show More
7m 46s